Privacy policy

Effective Date: Wednesday 7 May 2025

We’re all about clarity - especially when it comes to your data. Here’s how we handle your personal info at Operational Edge.

Who We Are

Operational Edge is an Australian-based business consultancy providing brand strategy, operational alignment, project management, and business development services. This website (operationaledge.com.au) is owned and operated by Jessie King-Bird (ABN: 75 957 954 055), based in Tasmania, Australia.

For privacy-related queries, contact: support@operationaledge.com.au

Our Commitment to Your Privacy

We’ll never sell, rent, or publicly display your personal information. Any data shared with us is used strictly to support your experience with Operational Edge.

What This Policy Covers

This Privacy Policy outlines how we collect, use, store, and share your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and - where relevant - the EU General Data Protection Regulation (GDPR).

What Counts as Personal Information?

This includes your name, contact details, business name, payment info (where relevant), IP address, and anything else that can reasonably identify you.

What We Collect and Why

We only collect what we need to run our business and deliver our services. That may include:

  • Contact Info – Name, email address, phone number

  • Business Info – Shared via audits, questionnaires, or bookings

  • Tech Data – IP address, browser details, time spent on pages

  • Purchase Info – Payment-related data (processed securely via Stripe or PayPal)

  • Email Preferences – Stored securely with our trusted email provider

How We Use It

We use your information to:

  • Deliver services and paid digital products

  • Respond to enquiries and provide support

  • Process payments via Stripe and PayPal

  • Improve website usability and client experience

  • Send updates (only if you’ve opted in)

  • Run advertising and analytics via Google Analytics and Facebook Pixel

  • Comply with legal, tax, or regulatory obligations

We never sell or rent your data.

IP Addresses & Security

We may collect your IP address and browser data to manage sessions, monitor site usage, and prevent fraud or misuse.

Where We Store Data

Our site is hosted on Squarespace, and we use trusted third-party tools for secure data storage and communication. Some of these providers may store data outside Australia - we only use services that offer strong privacy safeguards.

Email Marketing

If you subscribe to our list, your email is stored in a secure third-party platform (e.g. MailerLite). You can unsubscribe any time via the link in our emails.

Cookies & Tracking

We use cookies to improve your site experience and tailor content. You can disable cookies via your browser.

  • Google Analytics: Tracks anonymous usage data. You can opt out here.

  • Facebook Pixel: Used to show relevant ads based on your behaviour on our site. Manage your ad preferences here.

Remarketing & Third-Party Cookies

We may use tools like Google Ads and Facebook Ads to show you ads based on your visits to our site. These platforms may place cookies or pixels to personalise your ad experience. We do not receive your personal data from these platforms.

How Long We Keep Your Data

We retain personal data only as long as necessary for business, tax, legal, or operational reasons. After that, it's securely deleted or anonymised.

Third-Party Sites

This Privacy Policy applies only to Operational Edge. If you engage with us on platforms like Instagram, Facebook, or LinkedIn, those interactions are governed by the privacy policies of those third-party platforms.

Age of Use

By using this site, you confirm that you are at least the age of majority in your state or territory. We do not knowingly collect data from anyone under 18.

Your Rights

You’re in control:

  • Access – Ask what info we’ve got on you

  • Correction – Request updates to inaccurate info

  • Unsubscribe – Opt out of emails anytime

  • Erasure – Ask us to delete your data (unless legally required to keep it)

  • Complaints – Email us at support@operationaledge.com.au or contact the Office of the Australian Information Commissioner (OAIC) if needed

Data Security

We take reasonable and practical steps to safeguard your information, including:

  • Password-protected systems

  • Encrypted payment platforms

  • Reputable third-party tools with strong data security practices

  • Limited access to client data internally

We do not store your credit card details.

Updates to This Policy

We may update this Privacy Policy as needed. The latest version will always show the effective date at the top.

Still Reading?

You’re our kind of person. Got questions? Email us anytime at support@operationaledge.com.au.