The resource for founders, creatives + service providers whose brilliance is undeniable - but whose business no longer feels aligned.
You’ve built something remarkable.
You’re damn good at what you do.
But you can feel it - something’s not sitting right.
Maybe the backend only works when you're in overdrive.
Maybe the offer technically delivers - but quietly drains you.
Maybe your brand no longer reflects how you actually think or work.
Maybe you’ve outgrown the business you once built… and now it’s holding you back.
You’re not imagining it.
You’re just misaligned.
That’s where I come in.
I’m Jessie King - Business + Brand Growth Strategist / Second Brain
🐥 Helping expert founders grow and realign without burning out, detective-style.
🧠 Calm, clear, 10 steps ahead - here to walk beside you and recalibrate what’s quietly off.
This isn’t mindset coaching.
It’s not generic, textbook strategy.
And it’s definitely not about tearing everything down and starting over.
I work with people who are brilliant at what they do, but who can feel the subtle cracks behind the scenes:
⚡ systems creaking
⚡ offers misfiring
⚡ brand disconnects
⚡ growth pathways that no longer fit
You don’t need another theoretical framework.
You need a trusted partner who can see what’s off, name it, and help you fix it - fast.
Where you might know me from:
Helping a financial planning firm hit its highest revenue month in 8 years
Transforming a podcast into Australia’s #2 mental health show and monetising the brand
Driving millions of organic views, saves and shares for expert-led brands
Supporting brands through award-winning evolutions and scaling
Delivering behind-the-scenes strategy for some of Tasmania’s most recognised businesses
Why me?
Because I bring a rare blend of:
✅ strategic vision + operational precision
✅ emotional intelligence + behavioural insight
✅ proactive, anticipatory thinking (I see what’s coming before you even ask)
I’ve been in the boardrooms, the agency trenches, the founder burnout cycles, the high-growth pivots.
I know what it’s like to feel brilliant on the outside and stuck on the inside.
And I know how to fix it — with clarity, speed, and strategy that’s built to fit you, not shrink you.
What I actually do
Operational Edge is built around one guiding question:
👉 What’s quietly off, and what needs to shift so your business feels as good as it looks?
We look at:
Offers & Services: what you’re selling, why it feels misaligned
Workflows & Processes: how the work actually gets done
Brand Messaging & Positioning: how you’re showing up and connecting
Client Experience: how it feels to work with you, from first touchpoint to final handoff
Whether it’s a one-off consult, a friction audit, or a deeper engagement - I bring fast, grounded clarity that holds.
Who I work best with
I’m not here for vague “10 steps to success” formulas. I’m here for:
✨ the high-performing deliverer;
✨ the industry go-to;
✨ the neurodivergent visionary; and/or
✨ the brilliant-but-stuck expert.
If you’re booked out, respected, incredible at what you do - but inside, things aren’t working like they used to - you’re in the right place.
You’re already in your growth era. Let’s turn it up.
You’re already brilliant. That’s not in question.
But maybe you’re too close to see what kind of growth is actually possible next.. or what’s quietly slowing it down.
This is your chance to step outside your business for a moment, and get a fresh perspective that’s fast, sharp and [very] strategic.
Together, we’ll map your quickest wins and I’ll show you where momentum’s been hiding.
30 mins. One custom growth plan. Free [for now].