When You Hit Rock Bottom in Business and You Need to Climb Back Up FAST
Here’s the uncomfortable truth not many people talk about when you’re an expert in your field:
You can be brilliant, booked, and highly skilled - and still hit rock bottom in your business.
You can have the experience, the network, the track record - and still find yourself stuck, frustrated, broke, and quietly spiralling, knowing you don’t have the luxury of time to “slow build” your way out of it.
You can have run a successful business before and still hit the point where everything feels heavier, more complex, and more emotionally consuming this time around, especially when you’re financially dependent on it now.
If that’s where you are right now, this isn’t a pep talk.
It’s a practical, strategy-first guide for what to do when you need to generate cash flow, climb back up, and stabilise fast - without starting from scratch or hustling yourself into the ground.
Step 1: Zoom In and Identify Immediate Wins
When you’re under pressure [financial, emotional, or both], you don’t need vague long-term vision - you need short-term clarity.
What can you sell right now that matches your strengths, talent, and meets a real, immediate market need - and serves your audience well, even in this moment?
What quick, simple offer can you put in front of your audience that doesn’t require reinventing your systems or building from scratch?
Where can you make money without adding complexity, overwhelm, or risk?
This is about short-term survival - and short-term survival needs simplicity.
Step 2: Get Crystal Clear on What You Don’t Want
This is where my personal experience kicks in.
I’ve been through this more than once - running an agency, working in corporate, starting again post-motherhood - and every time, the real clarity came not from asking: “What do I want?” but from asking, “What do I not want to bring with me into this next chapter?”
What have you outgrown?
What drains you, depletes you, or disconnects you from your best work?
What boundaries do you need to set for yourself [not just for clients] to stay aligned?
Step 3: Reclaim Your Values + Your Why
It’s easy to fall into the trap of thinking you need to “hustle harder” or “build bigger” to get out of a hard moment.
But real, sustainable recovery comes from anchoring into your deepest values:
Why are you doing this?
What outcome or experience can you deliver every time, no matter what?
What key message or transformation will always be at the heart of your work?
When you know your why, you can build strategies that actually fit you - not just mimic what the loudest people online are selling.
Step 4: Map the Short-Term + Long-Term Together
Yes, you need short-term wins.
But you also need to know where you’re going - otherwise, every quick fix just delays the next crisis.
Zoom out: What’s your long-game?
Zoom in: What’s your next 30-day priority?
And when things feel especially heavy or unclear, break it down further: What’s the next step you can take today - or even this hour - to keep moving?
Build strategies that respect both - urgency plus sustainability, not one or the other. This is how you avoid chasing fast cash at the expense of long-term alignment, or getting stuck in vision-mode with no immediate movement.
Step 5: Simplify, Simplify, Simplify
The most common mistake I see experts make at this point? Overcomplication.
They launch new offers, chase trends, pile on free content, or follow coaches selling strategies that worked two years ago. Or they try to push all their offers at once, thinking more = better.
But when you’re in survival mode, your job is to simplify your focus:
One clear audience.
One undeniable transformation.
One clear offer - the offer you can confidently lead with right now to generate immediate, aligned cash flow while staying true to your audience, your values, and your why.
You might have multiple offers [or new offers in the works] - and that’s okay. But right now, you need to know: which one is your strategic, aligned front door? Which offer gives you the clearest, fastest path to aligned revenue without disconnecting you from your people or your purpose?
This isn’t about profit-first scrambling or short-term tactics that break trust. It’s about making sure you lead with clarity, care, and a deep commitment to the people you’re here to serve.
Make it easy for yourself.
Make it easy for your audience.
That’s how you get traction - with integrity.
Step 6: Activate Your Warm Network + Show Up Where It Counts
Now that you know what you’re offering, who it’s for, and why it matters - it’s time to make sure people know you’re here, ready, and available.
Start by turning to the people who already know, trust, and like you:
Who’s bought from you before that you can re-engage?
Who’s sitting quietly on your email list or in your DMs, waiting for the right invitation?
Who can you ask for a direct referral - right now - with a clear, specific offer they can confidently pass along?
And beyond your own network, look to the online spaces where your ideal audience already hangs out.
Where can you show up thoughtfully - FB groups, online communities, forums - and add genuine value?
Where can you personalise your responses, help someone, or point them to something useful [without dropping a sales link or cold DMing]?
This isn’t about spammy selling or blasting your pitch everywhere.
It’s about low-friction, high-trust outreach - making it easy for people to remember you, recommend you, or reach out to you because they see you showing up well.
Money doesn’t always come from shouting louder or chasing new audiences. Sometimes, the fastest path is right there at your own table - you just have to remind people you’re ready.
What I Know [Because I’ve Been There]
This isn’t theoretical advice - it’s lived experience.
I’ve hit rock bottom, disassociated, lost my sense of identity, and clawed my way back more than once.
What I know now is this:
You don’t need to lower your value or self-worth.
You do need to zoom in on what’s real, immediate, and aligned.
You can rebuild - but it requires clear-eyed strategy, not blind hustle.
If You’re Ready to Reset With a Calm, Clear Plan
Book a consult - like a GP appointment, but for your business.
Right now:
You don’t need a six-month mastermind.
You don’t need a giant, expensive coaching program.
You don’t need to commit to a complete reinvention.
You just need a clear-eyed, experienced second brain - someone who can calmly sit beside you, help you name what’s really going on, and walk you through the next right steps.
When you’re ready, I’m here. Quietly, calmly, and with zero hype.
